Determining the role in publications
What is the publication role
Role in the publication is a parameter that shows how important the monitored subject is in the publication, whether it is mentioned as the main subject, or as a secondary one, or only occasionally, in the context of the publication.
The roles in mentions are:
- Main (focus) - when the monitored subject is the key subject in the publication;
- Secondary (accent) - when the monitored item is mentioned in a list of other brands/people;
- Occasional (context) - when the monitored object is mentioned referentially, in passing. Usually, these are the last paragraphs of publications, where the context of the news/previous news and events is presented.
The role in a publication shows how the publication is focused on the monitored subject. With this parameter it is possible to select the most relevant publications, i.e. those in which the company/people is not mentioned in a passing, but is in the centre of attention. Main role publications can be used as a guide to the information field around the company/people, reducing the number of publications for analysis by selecting only main role publications in the filter.
How the publication role is displayed
The role is displayed on the document list with a circle next to the subject icon:
If a publication belongs to several topics, the publication role is displayed in relation to each topic.
How to set the determination of roles
The role function depends on the topic settings, as the publication role in a particular topic is determined in relation to topic keywords that the user can see highlighted in the document (highlighted with an orange border around the word/phrase). If role is not identified correctly in certain documents, contact your support manager or change the keywords on your own in the Highlighted words section of the topic settings, if you have the appropriate right to edit the topic.
The system determines the role in a publication based on how often at least one of the words mentioned in the topic settings as highlighted words appears in the text of the publication. The algorithm for determining role also includes checking the following: whether at least one of the highlighted words appears in the title of the publication, how many paragraphs the text is divided into and how many paragraphs contain at least one of the highlighted words.
Filter by publications role
You can use a filter to select the documents in the topic according to their role:
The Role filter selects publications by the selected publication role value by topic. If the user has selected more than one topic to view, has selected none, or is in tag view, the filter selects all documents that have the selected publication role value in at least one of the topics to which the filtered publications belong.
Role in exports
If the user has selected 1 topic in the .xlsx export, the publication role data can be received. In addition, role data can be obtained in the .doc report export.
Enjoy using the Semantrum system!