Question

Answer

General questions

Do I need to install anything on my computer to connect to the Semantrum system?

No, we provide a licence to use an online system (a cloud based solution, also known as a SaaS solution). After paying for access, you get a username and password to log. 

Which devices can I use to log in to Semantrum?

You can use any device that can connect to the internet and use a browser. The Semantrum system is adaptable to different screen sizes.

How much does it cost to connect to the system?

All price packages are described on the website at https://promo.semantrum.net/ru/price-ru/

Can I ask anyone about how the system works?

Each system user receives a greeting letter with username, password, brief instructions and support manager contacts, please contact your manager. If you cannot do so, please send a message to the system chat (in the bottom of the right corner).

Question about system filling

Internet Media

Are there any types of sources that are not available for monitoring?

It is important to have news/updated content. A business card website, for example, cannot be scanned. Furthermore, closed sources are not accessible. For example, social media profiles of users that do not reveal information.

Do you have foreign web sources in English and other languages?

More than 9,000 web sources are available outside of Ukraine.

What is the indexing time for web posts?

Between 10 minutes (for more actively updated sources) to one hour (for sources with less frequent updates).

Is it possible to add an online source to the monitoring list by myself?

You can create your own monitoring list from sources that are already being monitored by the system - in case you need to monitor selected sources rather than all sources. This monitoring list is fixed using the 'saved request' option. And such saved requests can be either personal (available only for use under one username/password of the user who created this saved request) or public (when one user of the account creates a saved request and other users of the account can use this saved request). If you want to connect new sources to be scanned by the system, only system administrators are allowed to do so. You can send specific sources you are interested in to your support manager.

Is it possible to use Semantrum to monitor legislative/price policy changes by competitors?

Only media monitoring is performed by the system; if these changes are mentioned in the media or on social media, we will track them.

Traditional media

How are TV channels monitored?

Certain TV channels are monitored permanently according to a certain schedule, which means that Semantrum system receives daily processed (video story and text transcripts) TV programmes of news, political and business nature. Ask your support manager for the current TV monitoring schedule.

How rapidly does TV, radio and print media content appear in the system?

Television and radio newscasts in the morning and in the afternoon are available in the system until 9 AM.

All-Ukrainian and large regional print sources are available in the morning on the day of publication, while small regional ones are available over several days from the day of publication.

Do you have a local press?

Yes we do. Ask your support manager for the current list.

Social Media

Do you collect social media?

System collects data from social networks such as Facebook, Youtube, Twitter, Telegram, Instagram, запитуйте у вашого менеджера підтримки, Vkontakte, Odnoklassniki. The system does not collect posts on Facebook from all accounts, but only from the most relevant and popular ones.

Is the image of the company's logo recognised in illustrations and photos by social media users? And in those posts where the brand is not mentioned?

No.

Working in the system

How can I exclude all publications from a certain media type, e.g. reviews, from the news feed in Semantrum?

The display of media types in the publication feed is controlled by the system users themselves using the interface settings (click on the hamburger next to the system logo). All publications in the e-mail newsletters will be displayed, not only the ones that are visible after applying the interface settings.

If the user does not need certain types of media in a particular topic, they can be disabled in the topic settings. If the topic was created by the user, he/she can make these changes individually. If the topic was set up by the support manager, you should communicate with your support manager.

What are duplicates and what is the difference between duplicates and grouped publications?

Duplicates are reposts of the same text in different sources (they are identical, the text is 99% similar).

And grouped publications can be a combination of the same news, written with different words and with different titles. Grouped publications are classified based on the presence of the same keywords/similarity of the topic. They are not always duplicates. These are publications that may be similar in 30% but the system has determined by its algorithm that these publications relate to the same topic grouped publications. Now publications about the same topic but in different languages are not collected in one grouped publications. For example, the same news in Russian and Ukrainian will be divided by system into two different grouped publications.

I search at the top of the right-hand column for information and do not find it in the system

Please note: in the interface with topic, the search is only performed for publications that have been pre-selected in the topics, but not for the whole media base. For all media searches in the entire media archive you have to use another system interface - Media archive search (this is a separate tariff).

What are important/large sources, and how do you identify them?

Large/important sources are determined by the size of source's audience (the number of page views of the site in total per month).

How is audience coverage calculated?

Semantrum system uses forecuste audience coverage. At the moment of scanning and uploading a new publication into the system, the audience coverage is calculated.

Each media type has its own way of measuring the audience. For TV - TV viewers according to ITC, for press - circulation, for web sources - monthly coverage according to Similar Web, for social networks and messengers - number of subscribers. Read more about coverage for different types of media here.

In which formats can I upload reports?

The reports are uploaded in .xlsx and .docx formats.

Is it possible to customise the colour palette of graphics to match the client's Brand book?

It is possible, but only in the dashboard. Client's logo or other images may be there too.

Is it possible to set the intervals for day, week, month, etc. in the schedules?

The graphs and dashboards have this option.

Topics

Topic is one keyword, could there be more?

There can be many keywords in a topic, but they have to be logically connected ( it is not a good idea to monitor company and competitor mentions in the same topic) and the search query used in the topic has a character limit of 3072 characters.

How many publications can there be in one topic?

There is no limit to the number of publications. A limit is only imposed on the depth of the archive (in months or years) in which publications accumulated on a topic are stored. There is a limit when creating a new topic: the system will not allow you to create a topic with more than 50,000 publications per month.

What is the topic's loading speed?

If the question is about how quickly publications are pulled into a new topic that has just been created, it depends on the number of publications to be pulled and the workload of system. Accordingly, this process usually takes from 10 minutes to an hour, in some cases it can take longer, up to 2-3 hours.

Can users add topics by themselves?

Yes, you can create or modify monitoring topics on your own. This option is available to users with a role that allows them to create and edit topics in the account. However, topics created by Semantrum system managers cannot be modified by system users.

If I am interested in publications on my topic, but only from certain sources, can I set it up that way?

You can filter the information in the topic by source (or any other filters you are interested in) and save the query. Further, you can use the saved query to apply it to the required publication period, thus only publications from the sources specified in the saved query will be displayed in the feed. It is also useful to send new publications to an e-mail for a saved query. If you are interested in receiving information from certain sources, please contact your support manager to set up such a topic.

Is it possible to change topics?

You can, but no more than one topic per week, or more if the changes are not frequent.

Tags

What is a tag?

It is a label that can be placed automatically or manually on publication texts. It is a kind of classification feature. Tags allow you to filter publications, generate graphs and export data to a report. Semantrum Manager can help you set up automatic tagging (autotagging) in cases where tags should always be applied to publications based on the same attributes (keywords and other settings).

What is the difference between a topic and a tag?

The difference is that by keywords in topics, publications are collected in the account and grouped into topics. The autotag settings only categorise and group the publications in topics. Autotags and tags are marks/classification attributes on publications. That is, the publication is first added to a topic and then it is/is not autotagged, depending on whether it fits the autotag setting.

How do I set up autotags?

Autotags are set up by Semantrum support managers. If autotags are included in your price package, you can send your manager a list of autotags. Autotagging is usually set up during one working day.

Can new autotags be put in publications that have been collected in topic before?

Yes, new autotags can be added to publications dating back up to 3 months from today.

Tone of voice

What do the multi-coloured vertical stripes in the news list mean?

These are colour indicators of the tone of the publication: red - negative, blue - neutral, green - positive.

Why can one mention have a two- or three-colour tone indicator?

Because the tone of voice of mentions of the monitored object is determined for each topic. If a certain publication is in two (or more) topics and you have chosen to view two (or more) topics at the same time, for cases where the publication tones for different topics are not the same, the indicator shows each of these tones for the topics.

How is the tone of the publication defined in Semantrum?

In each topic, the tone of the publications is determined in relation to its keywords. That is, it is not a question of document tone in general, but of object-oriented tone. Tone is determined using AI technology.

Dashboards

Will I have a dashboard in my account?

Dashboards are available depending on the tariff package. However, there are basic graphs in the system in every tariff package that satisfy the basic needs of visualising statistical data.

Do I need a dashboard?

Dashboards are an interactive infographic. It is best used for comparing several topics (e.g. the monitored object with competitors), for deeper analysis of dynamics or any personal metrics that are unique to your company.

How often are dashboards updated?

Standard dashboard update schedule is once a day (at night or in the morning). But in some cases the update schedule can be configured to suit you.

Newsletters

Can I receive real-time notifications of mentions?

Yes, real-time e-mailing of mentions is possible, please contact your manager to set it up.

Can I receive notifications elsewhere besides email?

You can also receive messages on Telegram.

Users

How many of our employees can access the system?

By default, there are 3 people. However, you can buy more users in any tariff package.

Can all users of the system have different rights?

YES, there may be different roles with different permissions for users of the system.

Read more about user roles and rights here.