Question

Answer

What is the media visibility index?

What publication parameters affect the Media visibility Index?

The visibility index is influenced by: role in a publication, size of the source, type of media. Publications in the main role receive more "points" than accent and contextual ones, mentions on TV - receive more "points" than in Internet media.

The publication has a Media visibility Index of 23, is this good or bad?

The maximum value of the index of media visibility of one publication is 100. It can be considered that the index of media visibility of this publication = 23% of the maximum possible visibility (mention in the main role on a national TV channel with a high rating).

What is the difference between the media visibility index and the publication coverage?

The media visibility index allows you to estimate not only the size of the audience of a certain publication, but also how likely it is that this audience will notice the mention of the monitored object. Thus, a publication in the main role (completely devoted to the monitoring object) on a large regional resource can have a greater impact than an accent publication (the monitoring object is mentioned only once or several times in a large text) in Internet media with a slightly larger reach.

I don't see a Media visibility Index filter in the filter panel, why?

There are several possible reasons: 1) you are in tag view mode; 2) you chose to view 2 or more topics at once; 3) you have not selected any topic to view.

I don't see the Media visibility Index indicator and value on my post, why?

There are several possible reasons: 1) you are in tag view mode; 2) you chose to view 2 or more topics at once; 3) you have not selected any topic to view; 4) role was not automatically determined for this document in the selected topic, to check the topic settings, contact the support manager or write to the chat in the system.

How can you view statistics on a topic in terms of the Media visibility Index?

In the export of documents to EXCEL, a column "Media Visibility Index" appeared with index values for documents. The column is displayed only in the file export when working with a single theme. If two or more topics are selected for work, or no topic is selected, then this column is missing in the export file. Data on the dynamics of the Index can be obtained from the report in EXCEL format. In addition, data on the Index of both a separate publication and the entire plot can be exported in EXCEL format in the story mode.

What is displayed as MV Index in story mode?

In the story mode, the sum of the Media Visibility Indexes of all documents included in the plot is displayed on the main document in the plot. The higher the number, the more documents with a high Index are in the plot. The same figure is displayed in the export of stories in EXCEL format in the column Cumulative index of visibility in media.