Source characteristics: Source theme
Source theme is the areas it preferably describes, or another characteristic of a source by its role or belonging to a group of sources. By media themes in the topic settings or filters you can select sources, e.g. only anti-corruption sources. You can also select top sources based on journalistic standards or the main Ukrainian online media. is the areas it preferably describes, or another characteristic of a source by its focus or belonging to a group of sources. By media themes in the topic settings or filters you can select sources, e.g. only anti-corruption sources. You can also select top sources based on journalistic standards or the main Ukrainian online media.
The source can have more than one theme. For example, if an Internet media source writes at length about all public-political topics, it receives a Public-Political theme, if the source is focused exclusively on energy it receives an Energy theme, if the source is focused on the marketing aspects of the IT business it receives Internet and Communications and Marketing themes.
Topics by source area:
Auto, moto - automotive companies, manufacturers and resellers, thematic resources about cars.
Anti-corruption - authorities, organisations and social organizations involved in anti-corruption, online media focusing on anti-corruption investigations.
Agriculture - agribusiness companies, ministries of agriculture and other governmental offices, thematic media.
Security - military industry, structures of the government forces, thematic editions/bloggers, security companies.
Business and economy - web-sites of commercial companies, production, topical economic and industrial editions.
Accounting - thematic editions.
Leisure and entertainment - cuisine, leisure, hobbies, fashion, entertainment media.
Environment - specialised environmental agencies and organisations, meteorological, renewable energy.
Power industry - thermal and nuclear power plants and other companies, state regulatory authorities and government companies, manufacturers' associations, specialised publications.
Women - specialised sources, women's magazines.
Law - judiciary, legislative authorities, lawyers, prosecutors, advocacy organisations, specialised legal publications.
Internet and communications - thematic sites about IT, mobile phones, communications, telecom operators, internet service providers, etc.
Influencers - pages of opinion leaders, influencers in social networks.
Culture and arts - associations of writers, artists, etc., museums, libraries, cultural and art influencers, thematic publications.
Marketing - marketing agencies, marketing services and companies, PR.
Medicine - health care, pharmacies, pharmaceutical companies, clinics, thematic editions.
Science and technology - thematic IT resources, scientific organisations, popular science, technology.
Real estate and construction - construction companies, builders' associations, estate agents and agencies, real estate publications and property reviewers.
Services - service companies, thematic publications.
Education - Educational institutions and government agencies, pedagogy, student organisations.
Official sources - official websites and pages in social networks of Ukrainian authorities.
Political parties- political parties, their leaders and members.
Military - military issues.
Media - about the media industry, publishers' and broadcasters' associations, media monitoring, state regulation of the media.
Pro-Russian - Ukrainian sources broadcasting Russian narratives.
Religion - religious organisations, specialised publications.
Other - if a source does not fit into our classification, it is preferable not to use it.
Work - job search, candidate search, regulation of employment relations.
Family and life - family as a social institution, public agencies, foundations providing assistance to orphans, youth development, topical publications for young mothers.
Sport - sports clubs, organisations and associations, thematic resources.
Society and Politics - online publications reporting on socially important events, political news, international relations, crime, community life, etc.
Trade - retailers, manufacturers, reviewers.
Transport and logistics - all types of transport, vehicles, government agencies and companies, control of roads and borders, road construction.
Tourism - tour operators, travel bloggers, theme resources.
Human resources (HR) -HR, topical publications.
Finance - banks and financial institutions, treasuries, fiscal and tax departments, topical publications.
Men - specialized sources, and magazines for men.
Media pages on social media - pages of information resources on social media.
Investigations - websites that mainly publish various journalistic investigations.
Embassies - websites and social networks of various embassies.
Specialized topics, selected by type of source and by different ratings:
TV + YouTube TV - Type of media TV + YouTube channels of TV channels.
Key persons and authorities of Ukraine - websites of the Ukrainian authorities, personal pages in social networks of the Ukrainian government leaders.
Russian propaganda - identified by the results of Texty.org.ua research as Russian sources clearly broadcasting propaganda and manipulation about Ukraine.
Potentially manipulative - identified by the results of a survey by Texty.org.ua, Ukrainian sources, or sources from other countries, if the source presents information appropriately in general, but sometimes manipulatively.
Pro-Russian and Anti-Western narratives - determined based on the results of the Institute of Mass Information (IMI) research.
TOP on journalist standards - determined based on research by Journalism Standards, source of the ranking - Institute of Mass Information (IMI).
TOP ukr. web-media + TV - a selection of large and authoritative web sources gathered from customer inquiries and TV channels.
TOP Ukr. Media - a selection of large and authoritative web sources based on the results of customer inquiries.
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