Analytics automation
Identification of Potentially Risky Publications
Risky Mentions In the Semantrum system, the system tone of voice toward the monitored object is automatically identified. To make the analysis of negative tone of voice more detailed, we have added additional categories for publications with negative ...
How to find the share of voice of a brand, company or person in Semantrum?
What is Share of voice? Share of voice is the visibility of a brand/company/person in comparison with all competitors. Share of voice allows you to understand how popular/recognizable your brand is in comparison with all competitors in the media and ...
Automatically identified objects
What are automatically identified objects? Semantrum system automatically identifies several groups of objects in texts. These include: geographical objects, names of people, names of brands and organizations. The method of automatic identification ...
Automatic publication category detection
Automatic publication category detection - in Semantrum, publication categories are selected for publications based on keywords mentioned in the text. Publication categories such as Promo, Results, Ratings, CSR, etc. are highlighted. The ...
What is a dashboard and what are its features?
What is a dashboard? A dashboard is a tool for visualizing monitoring results, a set of interactive graphs and indicators customized for one or more topics. Using dashboard makes data analysis much easier, because you get summarized data of your ...
Saved queries
The Saved queries functionality is useful if you frequently use a certain set of filters inside the topic feed, or if you make additional searches and would like to keep track of the dynamics of this filter state. You can save and use in the future ...
Media Visibility Index
What is the Media Visibility Index Media Visibility Index / MV / Media Visibility is an index that shows in one figure how noticeably your object is represented in a particular publication and in the media in general for a selected period of time. ...
Determining the role in publications
What is the publication role Role in the publication is a parameter that shows how important the monitored subject is in the publication, whether it is mentioned as the main subject, or as a secondary one, or only occasionally, in the context of the ...
Media favorability index (MFI)
What is the Media Favorability Index The Media Favorability Index/MFI is the proportion of positive and negative mentions of the monitored object in a flow of publications. The Semantrum system uses the "Favourability Index" based on the use of the ...