How to set up newsletters with digests
Digests are short analytics on a topic over a continuous period of time, where you see a report of media activity on the topic by key metrics directly in the body of the email. You can subscribe to receive digests on any subject in your account, as well as on any query you have created or saved available to you (more about saved queries).
You can choose from the following types of digests:
- Daily Digests - are sent on the day of the week and hours you choose, including weekends, include analytics for the period from 00:01 to 23:59 of the previous day. Contains a list of publications in Word by default in an attachment.
- Weekly Digests - are sent on the day of the week and hours you choose, include analysis for the period from 00:01 Monday till 11:59 pm on Sunday of the previous week. Contains a list of publications in Excel by default as an attachment.
- Monthly digests - sent at 9 a.m. on the first day of every month with analytics for the previous month. By default, they contain a Power Point report as an attachment.
Setting up a digest newsletter
Please note:
- Digests are sent only to your e-mail address and at the time configured in the system (monthly at 9:00 a.m. for monthly digests);
- The language of the digest and email attachments depends on the language of the Semantrum interface used by the user.
- To set up digest newsletters for several topics, you need to select each topic separately and go to its settings.
- If you no longer receive digest newsletters in your inbox, please contact your support manager or contact us via live chat in the system.
Step 1. Select the main menu of the account.
Step 2. Select the "Notification settings" tab.
Step 3. Select the topic or saved query you need.
Step 4. Please tick the box next to Daily Analytical Digest and/or Weekly Analytical Digest and/or Monthly Digest (on the 1st day of each month at 9:00 a.m.).
Step 5. After all settings, don't forget to click the "Save" button, then you can close the newsletter management window.
Done! You will now receive digests on your topics or saved queries.
Daily Digest
You receive a digest of the following indicators and visualizations in the body of your email:
- The total number of mentions for the period from 00:00 to 23:00 of the previous day and the % increase or decrease in the number of posts
- Distribution by tone of messages in %
- Distribution by role of messages in %
- Number of mentions in the main role and % increase or decrease
- Total coverage and % increase or decrease
- Rating by sources that wrote the most on the topic
- Distribution by regions Media distribution by number and %
- Media holdings that wrote about the monitoring topic
- Rating of top publications by coverage
- Rating of top tags
You will also receive an attachment with a digest of publications in Word for the period from 00:00 to 23:00 of the previous day. In it you will see a list of publications and a graph on the dynamics of publications every hour.
Weekly digest
In the email, you will receive a digest with the following metrics and graphics:
- Total number of mentions for the period from 00:00 to 23:00 of the previous week (7 full days before the day you choose to receive the digest) and % increase or decrease in the number of publications
- Distribution by tone of voice of messages in %;
- Breakdown by role in the messages in %;
- Number of mentions in the main role and % increase or decrease;
- Total coverage and % increase or decrease;
- Dynamics of publications for the previous week;
- Ranking by the sources that wrote the most on the topic;
- Breakdown by region of media sources by number and %;
- Media holdings that wrote about the monitoring topic;
- Ranking of the top publications by coverage;
- Top tags ranking.
In the email, you will also receive an attachment with a list of publications in Excel for the period from 00:00 to 23:00 of the previous week.
Monthly digest
The analytical digest is sent every first day of the month and contains the following information about the monitored object:
- the number of publications that appeared in the news field for the full previous month and their dynamics as a percentage of the previous similar period
- distribution of publications by days of the month;
- days with the highest and lowest number of publications;
- audience coverage and dynamics as a percentage of the previous similar period;
- distribution of the tone of voice of mentions (positive, negative or neutral) and dynamics in percentage terms compared to the previous similar period;
- distribution of the role of the monitored object in publications (main, secondary or occasional) and the dynamics in percentage terms compared to the previous similar period;
- key publications, which are determined by media types and the role of the monitored entity in the publications;
- TOP publications by audience coverage;
- number of publications by user tags;
- information about the sources of publications:
o distribution of sources by coverage;
o countries of sources;
o if publications were published in Ukrainian sources, the distribution of sources by regions of Ukraine;
o sources that had the most number of publications about the monitored subject.
In the email, you will also receive an attachment with a Power Point report with analytics for the previous month.
Enjoy using the Semantrum system!
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